Customer Focus Unlocks Value
There are many steps in finding, attracting, converting and keeping customers and consumers – the customer journey.
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At multiple points on the customer journey there are watersheds – places where you can win or not, make money … or lose
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We know there can be many barriers to success both internal and external but have strategies to help you overcome them.
Services
Informal Chat
Unsure how to proceed? We are glad to have an informal conversation on how to get deeper on the path to customer understanding.
A Power Hour
For a nominal upfront fee you can choose a Zoom power hour to articulate the opportunity, bounce ideas around, discuss scenarios or pinpoint areas for development.
You use our expertise as you wish.
Project Based Work
Each project is tailored to your individual needs with a fixed cost. We can write the brief, commission research and make a deep dive into existing work.
We can plan and manage workshops, provide practical coaching on scenario planning and assertions. We can deliver project scope, mobilisation and delivery
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Examples of our Tools
Customer Revelator
Examines every piece of customer insight and how it builds into a narrative we can use
Brutal Truths
A summary of those things which we might like to ignore (which could hurt us or inform us)
Opportunity Tree
Identify Objective and Scenario plan with business implications
Customer Journey
Map each point in the journey of the chosen strategy plus risk mitigation
The Stakeholder Map
Identify who we have to engage and convince to make change possible with techniques to achieve the goal
About Us
Jackie is a highly experienced strategic and operational marketer. She believes in systematic planning combined with innovation and urgency to win and keep customers
Hilary is also a highly experienced customer marketer and strategist and is passionate about championing consumer understanding. She has worked both client and agency side.
What our Customers say ...
Meabh Quorin, Co-Owner, Foresight Factory
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Jackie and Hilary (Customer Pi) were recommended to us by a trusted associate - they have seamlessly interacted with ourselves and our team to plan and execute a new expression of Foresight Factory’s unique offer - bringing extensive skills and an outside perspective.
They helped us see ourselves as potential clients should - mapping the route and tools to enable our journey. They aligned our communication goals across markets, bringing in specialist expertise where needed, and spread infectious enthusiasm for the next phase of growth.
We have complete confidence in recommending their experience, skills, techniques and way of working - we really enjoyed our interaction.
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Claire Dormand CEO Lovewell
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We worked with Lovewell to bring clarity to their proposition and help them deliver their strategy with confidence - here's what they said ........
"We couldn't have done any of this without the brilliant work you both did with us in helping us to re-find our voice. We have reflected several times in the past few weeks how much more confident we feel not to hide from the fact we are doing difficult work that requires guts and energy. We cannot thank you enough for taking us through that process.
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Our Experience
Here are just a few of the diverse companies we have worked for...
Examples of our Tools
